Sanrio Just Created a Hardcore Red Panda Who Drinks Beer and is Sick of All The Shit She Has to Take

aggretsuko
 
Sanrio's new character comes in the form of a cute red panda who is shockingly filled with rage just like you and me from everyday occurences.
 
Sanrio is known far and wide for its disgustingly cute characters such as Hello Kitty, My Melody and Little Twin Stars just to name a few. However in recent years, Sanrio has broken the cutesy mold and created slightly bizarre characters like Gudetama (a lazy egg) and Kirimichan (a cooked salmon fillet).
 
In their quest to deviate from the goody-two-shoes, sickeningly adorable characters that are stereotypical to Sanrio, Aggretsuko was born.
 
aggretsuko
 
Aggretsuko is a cute female red panda with a lot more relatable traits than other Sanrio characters.  Aggretsuko is 25 years old and single. She, like every other average working adult, makes the daily commute to work in a packed train to the office where she works at.
 
She is an office associate in the accounting department of a highly respected trading company. She works in one of the biggest metropolitan areas of Tokyo. It has always been a dream of hers to work in this field, especially in this part of the city. But in reality, her bosses are unsympathetic and give her harsh deadlines.
 
She ultimately has become a pushover within the company. When she gets pushed to the limit, she goes out after work and takes out her frustration and stress with heavy metal Karaoke sessions!
 
aggretsuko
 
The short clip that was revealed by Sanrio shows Aggretsuko having to deal with an annoying co-worker who insists on sharing everything about his life and an unreasonable boss who piles on the workload when she is about to leave for home.
 
Like every average passive-aggressive Asian, Aggretsuko stays silent and keeps her anger bottled up within, only releasing her frustration through karaoke with heavy metal music and beers. She is in her 20s, the prime of her life but stuck in an unfulfilling job, getting more and more infuriated with the shit she has to take day in and day out.
 
aggretsuko
 
We think Sanrio finally has got it right this time. Their postergirl, Hello Kitty, is just too nauseatingly cute and so naiive that she borderlines on retarded, while Gudetama is just a weird character. For  Aggretsuko, young adults can relate to the pains she face while revelling in her cuteness.
 
We have a feeling that Sanrio will be rolling in cash from all the Aggretsuko merchandise that are going to be snatched up by fans.
 
With no further ado, here is Aggretsuko, everyone's spirit animal!
 

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