Created on Wednesday, 20 June 2018 00:00
Written by Genevieve
Lacoste rings in its 85th anniversary with an exhibition designed as a tribute to the legendary René Lacoste that also introduces the Lacoste 85th anniversary capsule collection at Raffles City Shopping Center from 14th June to 24th June 2018.
With a modern design based on the 8th anniversary logo made for the campaign, it derives its inspiration from the colors that best represent French nobility – white and blue. The 112 square meter displays and structures of the exhibition located at Raffles City Shopping Center, just right outside the Lacoste retail outlet, are conceived with a minimalist style in mind to reflect the freshness and simplicity of brand's quintessential French elegance.
The graphics and decoration dappled around the exhibition reinterpret the approach of the chronograph. A classic yet innovative artistic view on the movement dear to the brand.
Inside the exhibition, interactive areas allow visitors to dive into the story of René Lacoste and the birth of the world-renowned Lacoste brand, following the evolution of the famous L. 12. 12 polo shirt through eight decades. There are interactive workshops such as a craftsmanship area displaying the embroidery know-how, testimonials, a digital book, and space showcasing the 85th anniversary capsule collection and the future of French Elegance embodied by the Lacoste Paris Polo, new contemporary chic.
There is also a lucky draw at the exhibition where shoppers can stand a chance to win a wardrobe makeover or a gift with purchase, when they answer a simple quiz on-site.
The 85th anniversary capsule collection reminisces the inventiveness of its founder by reissuing a selection of polo shirts and emblematic items from its archives.
Like the pages of a souvenir album, this exclusive anniversary collection offers an opportunity to rediscover the multiple facets of the Lacoste style, which, since its creation, has proven its ability as a classic, timeless and versatile piece to channel modern elegance whatever the occasion and era.
The capsule collection consists of 15 reissues – eight unisex polos, three dresses, a pair of shoes and three bags. Reflecting 85 years of creativity in their graphic design, materials and shapes, these items take on contemporary colors borrowed from the Spring/Summer 2018 ranges and breathe new life into the legendary “La Chemis Lacoste” label.
Lacoste 85th Anniversary Exhibition
Date: 14 June – 24 June 2018
Time: 10am – 10pm
Venue: Raffles City Shopping Centre, Level 1 (252 North Bridge Road, Singapore 179103)