Category: Fashion & Beauty
Published on Monday, 04 June 2018 15:58
Written by Cheryl Teo Kai Lin
Global make-up label, Max Factor, officially launched an inspiration initiative that celebrates the natural beauty, unique personalities and amazing life experiences of Singaporean women with its You × Max Factor campaign.
With this new brand positioning, Max Factor will focus on a generation of Singaporean women who have gone through the thick and thin of what life throws at them and emerge truly beautiful from all angles. With these strong and independent women in mind, Max Factor is committed to providing products and contents relevant to them.
Driving the conversation around beauty with depth, Max Factor collaborates with four high-profile female personalities in Singapore, Diana Ser, Wong Li Lin, Michelle Hon, Pooja Kawatra, to deep-dive into what makes them feel their best, and how their life experiences have shaped them to not only look beautiful, but feel beautiful too. This collaboration allows everyone to learn about their unique and inspiring stories and their various personal milestones.
The insights gained from the personalities are showcased through a panel session, held at the official campaign launch event last Thursday, as well as on the social media platforms of these inspiring women. By doing so, Max Factor encourages other women from this generation to come forward and celebrate their own beauty, and cherish their life experiences.
The campaign launch was vibrant and full of excitement as guests came together to celebrate beauty with depth. The highlight was a panel discussion led by celebrity emcee, May Wan, together with four incredibly inspiring women who shared empowering insights about their personal journeys in areas such as motherhood, career, leisure and overcoming hardship and challenges. For example, Pooja Kawatra opened up about her battle with cancer and how it has encouraged her to appreciate the big and small things in life, and changed her perception of confidence and beauty. The panel, which comprised of Wong Li Lin, Diana Ser, Michelle Hon and Pooja Kawatra, also shared tips on how they use make-up as a daily confidence booster.
This generation of women, identified by Max Factor as their muses, are at a life stage where they take on many roles in life. They might be raising children, achieving new heights in their careers or personal relationships, honing their talents, pursuing their passions, or everything all at once. Through the time spent living these roles, they have become multi-faceted individuals who have not only impressed everyone with their amazing look and style, but have also encouraged women to always strive to be their better selves and truly embody beauty with depth.
With these superwomen as muses, Max Factor will be providing products suited to their needs, ensuring that while they strive to excel in their different roles, they can manage to always look their best, thus, being truly beautiful from all angles – likewise for other multi-talented Singaporean women who are taking the world by storm.
“From today, the multi-faceted women of this generation become the brand’s muses. We commit to listening to their needs and wants, ensuring that everything that we create inspire them, and make them feel their most beautiful. Max Factor commits to leading the way in creating a new era of beauty, beyond the one-dimensional. We commit to beauty with depth."
“Speaking with these ladies and learning about their life journey, I’ve been encouraged and inspired by them. I have immense respect for these inspiring ladies who embrace life passionately and wear multiple hats with ease, and it is amazing to be able to celebrate their joie de vivre through You x Max Factor.”
About Max Factor
Max Factor is the iconic make-up brand that was the sole make-up used in Hollywood’s Golden Age. It was founded by Mr. Max Factor, a visionary make-up artist, who was famously known as the man behind the signature looks of the era’s most famous icons such as Marilyn Monroe, Ava Gardner, Jean Harlow and Marlene Dietrich.
Today, Max Factor is the make-up brand bringing its artistry and expertise to a generation of women who have been through incredible life experiences. From mascara to foundation, eye shadow to lip gloss – Max Factor puts the transformative tools for make-up artistry into the hands of every woman, enabling her to create her own personal beauty statement every day.