Published on Friday, 05 August 2016 00:00
Written by Cheryl Teo Kai Lin
Korean fried chicken is one of the most delicious ways that chicken can be cooked to its best potential. The juicy and tender meat wrapped in crispy skin, generously coated with a lip-smacking sweet and savory thick sauce is the stuff of foodgasms. But most Korean restaurants in Singapore set ridiculously inflated prices for a few measly pieces of chicken wings, and boy, are they in trouble as JINJJA Chicken sets to take over the Korean cuisine in Singapore by storm with dishes that are equally, if not, more delicious and heaps more affordable than its competition.
JINJJA Chicken is the first of its kind with a fast casual dining concept in Singapore that is halal certified. Inspired by South Korea's rich street food culture, its love for fried chicken, and its pali-pali (빨리빨리) culture of speed, JINJJA Chicken is dedicated in introducing REAL Korean fare to Singapore.
Apart from their signature Korean fried chicken, they also serve up familiar and unique Korean meal staples such as noodles and rice, a variety of Korean side dishes, and of course, the crowd-pleasing Bingsu dessert.
This is not your standard fast food outlet. While they place an emphasis on rolling out your dishes at amazing speeds (nobody likes waiting too long for their food especially when they are starving), JINJJA Chicken also heavily focuses on the quality and taste of the food. They want to serve good food fast, but not “fast food” as you have come to know it. JINJJA Chicken gets their produce directly imported from Korea, without the use of preservatives, additives or excessively processed ingredients. By cancelling out third party importers, they manage to keep the prices low and affordable, while maintaining a high standard from using ingredients directly flown from where Korean fare originated.
In fact, JINJJA Chicken is so dedicated in delivering the best Korean dining experience to its customers that the owner of the establishment personally flies to Korea every few months to taste test hundreds of dishes and ingredients before deciding to put them on the menu.
As far as restaurant interiors go, this does not scream opulence or luxury. It is an air-conditioned casual eatery with bright and fun pop colors that match their dishes where you can sit down and enjoy your Korean grub with no frills and no fuss. Customers will place their orders at the counter and will be given an electronic device, the device will vibrate somewhere within 5 – 10 minutes and they can collect their food at the collection window and dig in.
1. Chicken Bimbimsalad, $7.90
The Holy Grail of all chicken salads is definitely JINJJA's Chicken Bimbimsalad that is bursting to its seams with ingredients and various flavors and textures. This huge bowl consists of sweet potato noodles, grated carrots, red cabbage, cucumbers, cherry tomatoes, lettuce, nori, crispy batter, and juicy diced Korean fried chicken coated in a sweet sauce. A savory, in-house made ponzu sauce is drizzled over for that extra oomph of citrusy freshness. This generous chicken salad is hearty, yet extremely light and refreshing. The crunch of the fried chicken , crispy batter and vegetables goes along hand in hand as you slurp down the silky-smooth translucent sweet potato noodles, while the flavors of each ingredient emulsifies in your mouth and creates a sweet, salty, savory, citrusy and umami flavor explosion for your tastebuds.
2. JINJJA Wings, $7.90
From top left to right – soy garlic, yangnyeom and monster
6 pieces - $7.90
12 pieces - $14.90
18 pieces - $19.90
The wings are the epitome of korean fried chicken perfection with a cripsy exterior drenched in a thick glaze that oozes with juices as you bite into it. The soy garlic is aromatic and savory, the yangnyeom is sweet and garlicky with just a little bit of spice added for a kick at the end, and the monster sets your tongue on delicious fire. I am a huge sucker for setting my mouth aflame, and I thought that the monster chicken wings could kick up the spice by three notches for that super shiok pin-pricking sensation, but then again, I eat the notorious SamYang Korean spicy fire noodles regularly for supper so maybe I am not the best judge for the average Singaporean's tolerance to spice. Nonetheless, if you are a chilli-head, you should challenge yourself to see how far you can go with your love of all things spicy with JINJJA's monster chicken wings.
3. Jjamjja Myeon 2-in-1, $11.90
From left to right - Jjamppong (Creamy) and Jjajang Myeon
These bouncy and springy noodles come in a set of two; Jjamppong and Jjajang Myeon, so that you don't have to hem-and-haw over the menu on which to choose. Select between a original soup base that is clear, and a creamy soup base which is oh so delicious with its thick, spicy and milky gravy for your Jjamppong noodles. It has sliced squid added to it that infuses the soup with a sweet seafood taste. The Jjamjja, on the other hand, is a bowl of dry noodles with a thick and syrupy sauce and potatoes laden over. It is a simple comfort dish that will fill you up. This piping hot 2-in-1 noodles set is great to warm your belly on a rainy day, or if you are in the mood for two comforting bowls of noodles.
4. Tteokbokki Fries, $3.50
Small - $3.50
Large - $4.50
The sweet and slightly spicy gochujang sauce permeates into the crisp, golden fries' fluffy interior and infuses them with a burst-in-the-mouth punch of flavor. The tteokbokki rice cake scattered through out the fries is firm and springy, yet soft and smooth with a hint of saltiness that goes wonderfully with the sweet and spicy sauce.
5. Kimchi, $2.50
Small - $2.50
Large - $3.50
A quintessential appetizer to pair along with your mains would be JINJJA's kimchi. No Korean meal is complete without the inclusion of this traditional side dish of fermented spicy vegetables, and JINJJA's specially sourced kimchi is not your run-of-the-mill standard kimchi that they typically serve in Singapore Korean restaurants. This special kimchi which has been picked out of hundreds of varieties by the owner himself in Korea is spicy, tangy, zesty and crunchy with a unique mouthfeel of soda bubbles as a finishing note that creates a party in your mouth to perk up your tastebuds.
6. Fried Seafood Mandu, $7.90
4 pieces - $3.90
9 pieces - $7.90
These seafood dumplings can be cooked either fried or steamed according to your preference. We recommend the crispy fried version that breaks off into flaky crumbs as you bite into it, filled with a chockful of chives and red prawns and drenched in a savory and creamy peanut sauce.
7. Chicken Burger, $7.90
A whole juicy chicken thigh is battered and deep fried before it is soaked in a sweet and spicy sauce and served piping hot with a slice of creamy melted cheese topped with a nutty and scrumptious sesame sauce. The crunchy batter is the perfect contrast for the succulent and tender meat and gooey toppings sandwiched between two fluffy toasted sesame buns.
Refreshing, delicious and divine, this Korean shaved ice dessert is the best way to combat the sweltering heat in Singapore. JINJJA uses a state of the art Bingsu machine that produces ultra fine ice shavings, so it tastes as though you are digging into a cup of milky snow flakes that dissolves immediately in your mouth. It is served in a special disposable plastic cup that is the perfect take-away item to order after your meal. Stroll through Bugis Street and hunt down great deals while indulging in this icy treat.
Oreo Bingsu, $5.90
If you are a fan of cookies, this crunchy Oreo bingsu is sure to delight. The combination of crushed Oreos and shaved ice gives the illusion of Oreos melting in your mouth.
Strawberry Cheesecake Bingsu, $6.90
Topped with a cube of dense strawberry cheesecake, cookie crumbles and a sweet and tangy strawberry sauce, those with a sweet-tooth will fall in love with this dessert.
Address: 249 Victoria St, Bugis Village, Singapore 188034
Opening Hours: Sun – Thu: 11AM – 10PM, Fri – Sat: 11:00AM – 11:30PM