Paul Arden, the author of “Whatever You Think, Think The Opposite”, and “It’s Not How Good You Are, It’s How Good You Want To Be” was a former creative director for Saatchi and Saatchi.
Whatever You Think, Think The Opposite is one of those books, that’s a good toilet read. That’s where we get the most ingenious ideas anyway. The book features short bursts of ideas and is witty from cover to cover, and for people who don’t particularly like words, it’s filled with thought provoking photographs and illustrations to boot.
The advice in the book goes against almost everything we’re taught. Don’t go to university. It’s not always good to have ideas. Steal.
My opinion, excellent advice for the creative mind. Arden goes has a twist to everything in this book, he is basically trying to say, think creatively. The book’s a good read when you’re in dire need of inspiration and a random smirk to perk you up on the way to work.