Created on Tuesday, 10 May 2011 00:00
Written by Samuel Yeoh
In today’s crowded marketplace of products and services, learning how to enchant your audience and turning them into staunch supporters of your cause could be the difference between success and failure. Guy Kawasaki, business guru and former Apple marketer, shares in his book how you can charm people and create the same following that led Apple to success.
Read more: Enchantment