Published on Monday, 23 April 2018 15:59
Written by Cheryl Teo Kai Lin
Starbucks is bringing Parisian glamour to Singapore this summer with the collaboration of acclaimed fashion house Paul & Joe. The limited edition merchandise, exclusive only to Singapore, is an amalgamation of feminine sophistication and a vibrant playfulness with Paul & Joe's iconic Chrysanthemum motif in soft pink and pastel blue hues, and founder Sophie Méchaly's beloved pet cat Gipsy – her inspiration and the symbol of the fashion house.
Paul & Joe was founded by Paris-born designer, Sophie Méchaly, who rebelled against conventionalism and society's dogma to break through fashion in 1995. While other designers were focused on black & white, minimalism, and grunge, she went against the grain with her signature style: young, fun, vibrant, colorful, reviving a black & white wardrobe, and revisiting the spirit of vintage. Paul & Joe continues to be an acknowledged brand throughout the world with the vision of “fulfilling desires” across their multiple fashion lines.
That effervescent quality of Paul & Joe's has now transpired over to your favorite coffeehouse's merchandise. The exclusive collection includes stylish drinkware, tote bags and the quintessential Starbucks Bearistia dressed up in an outfit inspired by Gipsy the cat.
“Just as our customers are always looking out for new styles and trends, Starbucks is persistently seeking out sought-after designers from around the world that share our passion for fun, so that we can bring exciting new collections to stores here in Singapore,” said Ruth Yam, director of marketing and category, Starbucks Singapore. “Starbucks is thrilled to work with Paul & Joe on this fresh and fun collection for summer.”
Paul & Joe + Starbucks® Double Walled Mug (12 fl oz), $42.90
Ceramic mugs featuring Gipsy against a sky-blue background, and the iconic chrysanthemum featured in white and blue, enhanced with gold.
Paul & Joe + Starbucks® Thermos Tumblers (16 fl oz), $64.90
Thermos stainless steel tumblers with a spill-proof lid.
Paul & Joe + Starbucks® Tote Bag, $19.90
Poly-cotton tote bag with polyester lining featuring Gipsy, the iconic Paul and Joe Cat, and Paul and Joe’s signature Chrysanthemum floral pattern.
Paul & Joe + Starbucks® Bearista, $39.90
An exclusive Starbucks® Bearista Bear dressed in a Gipsy-inspired outfit, accompanied by his best pal.
Paul & Joe Starbucks Card, $10
The perfect summer gift and a must-have for Starbucks Card collectors. Yours with a minimum reload of $10.
We foresee that that this irrevocably cute yet minamalistically chic collection will sell out within days. So grab these pieces at your nearest Starbucks meow!