Created on Tuesday, 29 March 2011 00:00
Written by Winston Wong
Small businesses and start up companies are often stumped by the lack of resources they have. As it is, they are already stretching the dollar for daily expenses and operation, let alone to be thinking about allocating a budget for marketing. Here, Duct Tape Marketing will prove to be useful.
Reading Duct Tape Marketing by John Jantsch will help businesses cut the chase – research and unnecessary research on advertising methods – and delve right into shaping a marketing plan suitable for them. He does this by giving a wide variety of examples on how businesses may first identify their ideal clients, develop their marketing message, and examine the many channels they may carry this message through.
After getting them to know you, the next step would be for them to like, trust and contact you. And for this, you will need to portray yourself well. You do this through your website and other materials and turn your clients into champions for your products and/or services.
Lastly, and most importantly, it is always easy to begin something. But what about making it last? Jantsch offers advice on how to keep your marketing focused and on track as well.
Duct Tape Marketing comes highly recommended by friends and many reliable websites and bloggers. And after reading through, there is no reason to wonder why. The book will work wonders for your business, especially if you are a freelancer or own a small business.
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