Category: Weird Articles
Published on Tuesday, 23 December 2014 00:00
Our natural survival instincts will tell us not to consume anything that is a dubious color, like for example; black. However, a company is urging people to go against their instincts and drink black water. The bottled water is actually jet-black in color and is supposedly better for you than plain old regular water. It's called BLK and is being promoted by Albie and Chris Manzo, sons of Real Housewives of New Jersey star Caroline Manzo.
According to the product description on the official website, “BLK is premium fulvic-enhanced, all-natural mineral water. BLK is what happens when fulvic trace minerals are added to pure water. BLK is powerful electrolytes and a high pH. BLK is serious hydration. BLK is a delicious beverage without any sugar, carbs or calories. BLK is here and it will defy your expectations.”
They are calling it the perfect innovation of nature and science. BLK is essentially spring water obtained from Canadian sources and infused with fulvic minerals. Fulvic minerals come from the deposits of prehistoric plants' structures where they combine with fulvic acids after millions of years. Fulvic acid is essential to the growth of plant and animal life, and the minerals used for BLK is claimed to be procured from the best source possible. The pitch black color of the water is not derived from using any unnatural colorings. The color is the result of the fulvic acid reacting with water.
“The color is what gets people listening in the first place,” Albie admits.
The special black beverage is the brainchild of two sisters – Jacqueline and Louise Wilkie – who are now partners in the company. They developed the concoction back in 2008 when their mother was suffering from terminal bone cancer and was told that she only had a year to live. The sisters gave their mother fulvic acid concentrate, which eventually worked and saved her life. That was how they developed the idea for a water-based drink.
Fulvic acid is currently being hailed as a 'miralce molecule' in modern times for its detoxifying purposes, due to its ability to bind to metals. However, doctors and scientists have not been able to prove this claim and many people just pass this off as a marketing gimmick. Critics have pointed out that there is no conclusive evidence to prove fulvic acid does anything beneficial for your health.
Reviews on Amazon are mixed, some hate it, some love it, while others are just like “meh”. A couple of people think that it tastes just like regular water, while others think that there is a weird taste to it. One user wrote, “I don't really understand the negative reviews for this, it tastes just like water. If you like water, you'll like this.” While another said, “This stuff tastes like aluminum foil ground up and mixed with water BUT ONLY WAY NASTIER TASTING. If you want to drink aluminum foil it is cheaper to buy the tin foil yourself and chew it with a mouthful of water! TOTAL SCAM.” Then there are others claiming that the water actually helped alleviate their various ailments.
Whether this actually works, is a marketing gimmick or simply a placebo effect for people who said it cured whatever illnesses they have, BLK definitely is interesting. It is not every day that you can drink black water and not succumb to a stomach bug.