• The Quarters: Honest-to-Goodness Local Fare with an Atas Twist

    Mod-sin cuisine is picking up speed among people spanning across all generations here in Singapore, and heralding this revolution would probably be Chef Chung Deming and his passion towards embracing gastronomical traits of the old and elevating that nostalgic experience with new sophisticated flavors. Read More
  • Southpaw Bar & Sushi: Top-Notch Fusion Omakase with Whisky Pairings

    The nondescript shopfront gives no indication to the gastronomical treasure trove that awaits within Southpaw Bar & Sushi, where the passion and dedication towards the art of gastronomy is almost palpable. Read More
  • Aprilskin & Medicube Exclusively at Guardian

    Expensive beauty haul trips to South Korea and scouring the internet for overpriced Korean beauty products will be a thing of the past for Singaporeans, as popular Korean beauty brands; Aprilskin and Medicube, take center stage in Guardian stores island-wide with its respective whimsical unicorn hues and professional white-washed packaging. Read More
  • The Bank Bar + Bistro: Invest in Hearty Meals & Specialty Cocktails

    The best investment you can make in the CBD is by satiating your appetite with wholesome fusion cuisine and quenching your thirst with revitalizing tipples that will perk you up on any dreary day at The Bank Bar + Bistro. Read More
  • 30 Once-in-a-Lifetime Things to Do in Greece

    The magnificence of Greece is unparalleled to any other country in the world; from its awe-inspiring legends of vengeful gods and vicious giants to ornate temples and intricate statues of bygone ancient civilizations carved out of marble. Read More
  • 1
  • 2
  • 3
  • 4
  • 5

Featured

  • All
  • Career&Money
  • CurrentAffairs
  • Lifestyle
  • Opinions
load more / hold SHIFT key to load all load all

Intriguing

load more / hold SHIFT key to load all load all

How to Participate in a Trade Show

1. Pick the right one

For each industry, there are several trade shows to choose from, be it between B2B or B2C, local or overseas, going for annual trade shows or biannual ones and many others. To decide, consider the below few factors:
- Time: Will it clash with your company's busiest time of year?
- Budget: Some trade shows are extremely expensive. You will need to consider if it is worth the return on investment (ROI) before participating in one.
- Feedback: What is the feedback for this trade show if it is a recurring one? Talk to past participants for some objective feedback.
- Target audience: Do the visitors for the trade show overlap with your target audience? Consider both quality and quantity of traffic.

2. Plan in advance


Some trade shows are so popular that they are booked up to a year in advance, and some times are worth waiting for. Besides, planning requires much time and effort so do plan in advance.

First, decide on your purpose for participation. Is it to introduce your product to a new market? Or is it to expand into an overseas market? Be clear of your purpose and translate that well in planning a checklist of things to prepare before the event itself as well as a timeline for checking them off. Put yourself in the shoes of a passing visitor and have everything he or she may need in place as well as how ro attract them over to your booth. An incomplete list should include:
- Ample relevant marketing collaterals and namecards
- Booth design and materials
- Special product development or discounts for the trade show
- Advertising and email blasts to existing and potential clients
- Technical issues such as having ample power points and Internet speeds
- Logistics planning includes having products produced in time for the show and transporting equipment and furniture to the venue

3. Prepare and run through


No matter how small the company may be, have a team in charge of this. Run through a possible day at the trade show, hour by hour, right from travelling to the trade show. Who will do what and bring what? When can someone get a lunch break? Is there anybody to take over or substitute in case of emergencies? What if there is a power failure – what is the backup plan? These are the few questions that will be raised on the day itself, and which you should be prepared for.

4. Post-event follow up
 

Follow up with contacts you made during the trade show as soon as possible, before they forget your warm reception and to capture those sitting on the fence!

Login

Joomla! Open Graph tags